Where it Started
As endurance athletes, long runs, hard rides and early starts are part of our lives. Like a lot of athletes, we’ve tried different ways to fuel those efforts, but we kept coming back to something much simpler.
For Tatiana, panela was nothing new. Growing up in Colombia, it was part of everyday life a traditional unrefined cane sugar used for generations. We started using panela in our own training and adventures, and from there an idea began to take shape: could something so simple become a practical fuel for endurance sport?
Who we are
We're Wayne, Tatiana and Rio, a small family behind Panela Power in New Zealand, brought together by Colombian heritage and a shared love of endurance and adventure. What started with something Tatiana grew up with in Colombia has become a product we've developed, tested and use ourselves. Panela Power is our way of bringing a little piece of Colombia to the endurance community. Thanks for being part of the journey.
Panela On the Road
When we set off on a bikepacking trip through New Zealand’s South Island, Tatiana was still new to cycling. She bought a $200 bike, loaded it up and brought something familiar from Colombia with her panela.
Through long days on the road, panela was simply part of how she kept herself fuelled. At the time, there was no product idea or business behind it. It was just something Tatiana had grown up with and trusted.
We didn’t know it then, but that trip would become an early part of the Panela Power story.
Discovering Panela
Endurance sport is a big part of my life, from Ironman and marathons to long days on the bike and trails. But it was during an 80 km ultra-marathon through Colombia’s Chicamocha Canyon that I really started using panela as endurance fuel.
In the heat and altitude, I struggled to stomach the gels and bars I was carrying, so I turned to panela at the aid stations, mixing it with water to keep taking on carbohydrates.
That experience changed how I looked at fueling. Since then, I’ve continued using panela in training and racing, including major marathons like Boston, as the idea evolved into Panela Power.
Featured product
Panela Power Natural Endurance Fuel
$40.00
Sale price
$40.00
Regular price
Taxes included.
Natural Endurance Fuel
A simple, natural way to fuel your training and adventures.
Panela Power is built around unrefined Colombian panela, providing carbohydrate energy alongside added sodium and naturally occurring electrolytes to support endurance fueling.
Made for running, riding, hiking and long days outdoors.
Mix 2 scoops (approx. 34g) with 500ml of water and adjust to suit your effort, taste and fueling needs.
500g pouch • Approx. 15 serves
Natural Endurance Fuel. Powered by Panela.